Brand: Midea | Colmo

​Narrative:
To embody its pioneering spirit and global ambition, COLMO unveiled its logo atop Mont Blanc, the highest peak in Western Europe. This bold gesture highlighted the brand’s pursuit of excellence and innovation beyond limits.

 

Design:
The logo reveal was captured in a cinematic video, blending the majestic alpine landscape with COLMO’s sleek visual identity. This was followed by the creation of a bespoke gallery installation, meticulously curated and showcased at Midea’s 50th Anniversary Gala, held at the company’s headquarters in Foshan, China.

 

Outcome:
The unveiling launch the brand COLMO positioned COLMO as a premium, forward-thinking brand. It captured widespread attention, reinforcing its message of high aspiration, design precision, and elevated lifestyle.