Narrative:
To showcase how technology can enhance everyday living, we curated an immersive event for Alibaba Tmall offering customers a glimpse into the future of modern life. Set in Alibaba’s home city of Hangzhou, the experience brought to life the brand’s vision of a smarter, healthier, and more connected lifestyle.

Design:
The event featured over 19 interactive digital experiences across five themed zones: Modern Living, Health, Smart Home, Fashion, and Sport. Each area was thoughtfully designed to reflect real-life scenarios enhanced by technology, allowing visitors to engage with Tmall’s ecosystem in a tangible and memorable way.

Outcome:
With over 200,000 visitors attending over the weekend, the event successfully strengthened brand affinity and positioned Tmall as a leader e commerce tech-driven lifestyle innovation.